Wednesday, April 22, 2009

Sprint's NOW Network

I really like the new Sprint campaign - the NOW Network (by Goodby, Silverstein, & Partners). Sprint is the world's 3rd largest cellular network and has a lot of competition with AT&T and Verizon's strong ad campaigns. But I think the idea of the NOW Network is innovative and very interactive, letting Sprint customers connect with what's going on in the world around them. The homepage is super fun. In case you were wondering how many babies were being born today, it will let you know. Right now it's 8,874. What's the most commonly used word? It's "the." And how many tons of eggs are being produced today? Yep, they'll tell you that too. The TV commercials are great as well. So check out the website or watch the video below - it's what everyone is doing, NOW.

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