Starbucks' New Advertising Campaign, refreshing.

I really like Starbucks' new advertising campaign with smart, simple copy and engaging design elements. Some argue that this new campaign, created by BBDO New York, doesn't portray Starbucks' brand promise, but I think it's a refreshing, new way to approach its loyal market. I'm a fan. I'm also in advertising so other people might not know what the hell I'm talking about. Humor me.