I'll admit it. I thought I was hearing things Sunday night as a Super Bowl Commercial for the NFL featured Arcade Fire's "Wake Up". The most televised event of the year isn't where you'd usually find a song from a band like this. And apparently, Arcade Fire had been in dispute with FOX and the NFL for using their song "No Cars Go" without permission back in 2008. But come to find out (via Pitchfork), Arcade Fire actually teamed up with the NFL and charity Partners in Health this year to help raise money for Haiti Relief.
Job well done fellas. Oh, and I actually really like this commercial. Probably because of the song. (Props to Grey NY)
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